09 Dec '17, 7pm

#data driven #content ideas. Good tips to pay attention to.

If our primary goal is to have more people fill out the “Contact Us” submission and we think 3K is too low of a number, we may want to determine a way to make the “Contact Us” CTA more prominent on the page. If you’re wondering what the drop-off rate is (I know I was), this is just a proxy for Exit % for people who leave from that page without doing anything else on the site. But how is it different from the Bounce Rate? The only difference is that users could have seen a page previous to the one they left on.

Full article: https://www.portent.com/blog/content-strategy/better-cont...

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