09 Dec '17, 4pm

by @sejournal

It’s an interactive tool. While a relatively simple one, it still took between 2 and 3 days of design and development time. Most publishers simply don’t have this time to spend on a single asset. It requires an action from the user. This typically means that those who hear about the tool will want to try it for themselves. It’s a bad user experience to be expected to go and find it for yourself rather than clicking a link. Without a link, the content doesn’t really make sense. Furthering the point above, without a link, an article talking about the tool doesn’t make anywhere near as much sense. It’s shareable. After all, who wouldn’t want to tell the world how quickly Kim Kardashian could earn their salary?! It elicits emotion. Surely it makes you a little angry when you hear each of them will have earned your annual salary within less than a day? It hooks into current tre...

Full article: https://www.searchenginejournal.com/big-content-link-buil...

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