09 Dec '17, 2pm

4 reports in Google Analytics that lead to better content strategy. via @Portent

Thanks to our analytics team, I learned about 4 reports in Google Analytics that made me a better content strategist. If you don’t have an in-house analytics strategist or you just want to understand a few things to kickstart your journey to data-informed content, I’ll show you how, when, and why to use these reports.

Full article: https://www.portent.com/blog/content-strategy/better-cont...

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