09 Dec '17, 2pm

What's Trending: Check out the future of #B2B Marketing in 2022 @amrynnie via @linkedinmktg #contentmarketing

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the advertising playing field is simply too uneven to compete. While you may not be in a position to buy full page print ads in national newspapers or produce commercials for TV, pay-per-click (PPC) marketing is a channel that still allows small advertisers to play on the same field – if they know how. In this article, I’ll give you some tips on how to compete against big brands in paid search – using one anonymous advertiser as an example. 1. Monitor the Competition In the face of overwhelming competition, the tendency is to ignore what your competitors are doing and strike your own path. Although you won’t necessarily want to go head-to-head with them, you should...

Full article: https://www.searchenginejournal.com/compete-against-big-b...

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