09 Dec '17, 1pm

11/28

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose, Google may go ahead and penalize your site. The penalty will be in the form of a manual action which would result in your site not being able to show any rich snippets in the Google search results. This is the same thing as the spammy structured markup manual actions and Google has not been shy with them in the past. But here you have Google (1) updating the events schema guidelines and (2) telling people not to use them in the "coupons/vouchers space" or other manners that it is not meant for. In short, many in the coupons/vouchers space have been using them to markup their coupons in the rich results. Google said "as much as using a discount voucher can be a very special thing, that does...

Full article: https://www.seroundtable.com/google-event-markup-penalty-...

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