29 Jan '13, 2pm

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue

Advertisers Increased PLA Budgets By 600% In Q4; Trend Likely To Continue

Marin says it expects to see marketers continue to increase their investment in product listing ads. In addition, more marketers will add PLAs to their paid search mix. Increased adoption and investment in the ad format will likely have an impact on the relatively low CPCs seen last quarter. It will be interesting to watch both click through rate and CPCs trends over the next several months as advertisers capitalize on the rising impression share of PLAs and continue to refine campaign targeting.

Full article: http://searchengineland.com/marin-report-advertisers-incr...

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