09 Dec '17, 5am

How your website redesign can sabotage your paid search efforts

Google Analytics code: This code tells us where your website traffic is coming from and when you’re getting it. It also tells us what visitors are doing when they get there and what technology they’re doing it with. This information is critical to paid search campaigns. For example, if we see that most users are converting via mobile, then we might focus our advertising efforts on mobile. Remarketing code: As the name suggests, we need remarketing code to run remarketing campaigns. (This isn’t a deal-breaker, however. We can also set up remarketing lists via Google Analytics.) Website call metrics code: We use website call tracking tags to track PPC visitors who call you once they land on your website. AdWords conversion code: AdWords conversion tracking shows us what happens after customers click your ads. It allows us to track the action we want visitors to take, whether...

Full article: https://searchengineland.com/website-redesign-can-sabotag...

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