29 Jan '13, 12pm

How to Use Google Analytics Advanced Segments

How to Use Google Analytics Advanced Segments

Google Analytics provides powerful but under-advertised features for grouping your visitors into buckets based on features of their visit. If you don't know much about these yet or how to use them, read on. What are Advanced Segments? Google Analytics provides some very intuitive default reports. From simple things like being able to see your total number of monthly visits, to being able to track your conversion rate for each mobile device being used to access your site. It's that latter ability to compare Scenario A versus Scenario B that provides the power of an analytics package, and Google Analytics lets you do this in custom ways. A few definitions: Dimension: A way that data might be broken down. Think of rows in a table. Dimensions might include day of the week, device, screen size or landing page URL. Metric: The columns in your table. The numbers you're interested...

Full article: http://searchenginewatch.com/article/2239469/How-to-Use-G...

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