08 Dec '17, 8pm

Facebook Wants You to Trust & Optimize Top of Funnel Ads with Just Two Metrics

Facebook is making a concerted effort to get all advertisers using only two metrics at the top of the funnel: Reach and Brand Awareness . And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes. Facebook also recently revamped their advertising representative organization, and if you have clients or a total brand ad spend over a certain size, chances are you’ve now got a dedicated representative. Don’t worry if you don’t, we’ll take a look at both ad interface changes observed in the wild, and what we’re hearing from dedicated Facebook ad reps. What We’re Seeing on the Platform and Hearing from Facebook Reps Working in the Facebook advertising platform, it feels like we see changes just about every other time we log in right now. On one ...

Full article: https://www.portent.com/blog/social-media/facebook-just-t...

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Facebook Wants You to Trust & Optimize Ads with...

portent.com 16 Dec '17, 12am

Great article, Lauren. A couple notes I would be interested in hearing your take on: 1. In my experience, chatbots are alr...

Facebook Wants You to Trust & Optimize Ads with...

portent.com 16 Dec '17, 9am

Great article, Lauren. A couple notes I would be interested in hearing your take on: 1. In my experience, chatbots are alr...

#Facebook Wants You to Trust & Optimize Ads wit...

portent.com 17 Dec '17, 6pm

Great article, Lauren. A couple notes I would be interested in hearing your take on: 1. In my experience, chatbots are alr...

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Don't make us tell you twice.

Don't make us tell you twice.

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Improve your game just in time for the holidays!

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Golf Advisor Founding Partners

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