08 Dec '17, 7pm

Guide to paid media management software

Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign management platforms and the considerations involved in implementation. Included in this 50-page report are profiles of nine leading paid media campaign management vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. You’ll learn: who the leading players are in paid media campaign management platforms. what you should look for in a paid media campaign management solution. what trends are driving the adoption of paid media campaign management platforms. about the capabilities paid media campaign management platforms p...

Full article: https://searchengineland.com/guide-paid-media-management-...

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