08 Dec '17, 3pm

Google’s new custom intent audiences and you by

Custom intent audiences allow advertisers of any skill level to leave the confines of the Display Network’s limited (though occasionally useful) predefined audience categories. Instead, you can use information specific to your business (not some tangential searcher’s inferred affinities) to introduce your brand to new prospects with a proclivity for what you’re peddling. If you’ve been funneling leads into nurture programs for a decade, custom intent audiences give you a fairly long leash when it comes to audience definition; if you’re a newbie, Google will do it for you.

Full article: https://searchengineland.com/googles-new-custom-intent-au...

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