08 Dec '17, 2pm

Killer demand gen strategy, Part 3: Facebook advertising

Think about the personas you have created and begin choosing the audience targeting available within Facebook that will help engage those users. For example, let’s say you’re selling luxury home décor. One of your personas is female, between the ages of 30-40, likes home décor, and is affluent. You would then pick targeting as relevant as possible to get in front of these users.

Full article: https://searchenginewatch.com/2017/12/08/killer-demand-ge...

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