08 Dec '17, 11am

Links Are Still Fundamental to Organic Search Rankings

Some think the usage of web links as a ranking signal is on the decline. This post will show you that links as a signal are alive and well. I’ll explain more with the results of a study later, but first, let’s explore the issue. The SEO Power of Links Today One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. This was a big problem for Google for many years until things started to change in 2012. At that time, Google cracked down on link schemes by issuing manual penalties to websites . Google also released the first version of its Penguin algorithm update in April 2012, which was aimed at algorithmically identifying link spam and taking action on them. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to...

Full article: https://www.searchenginejournal.com/links-organic-search-...

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