08 Dec '17, 6am

How the Google Pigeon Update Changed Local Search Results by @searchmastergen

How the Google Pigeon Update Changed Local Search Results by @searchmastergen

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! One of Google’s biggest-impact algorithm updates was implemented for the sake of local search results, and local businesses typically saw the effects of the update in their website’s analytics data. Google users certainly saw the impact, too, and that typically meant a different, and eventually better, search experience in terms of local businesses and the information pertaining to those businesses. Believed to have launched on or around July 24, 2014 — and deemed the “Pigeon” update soon after by Search Engine Land — this Google search algorithm update aimed to offer better local search results by rewarding local businesses that have a strong organic presence with better visibility in traditional search, similar to the visibility a business may have seen p...

Full article: https://www.searchenginejournal.com/google-algorithm-hist...

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