07 Dec '17, 4pm

Is holiday paid search more competitive in 2017 than 2016?

Taking a look at Auction Insights reports from Google for a sample of large Merkle retail advertisers, we can get a sense for how many brands were bidding on paid search keywords this year compared to last. As always, the metrics found in these reports and the stories they tell will differ significantly from advertiser to advertiser, but the following gives some quantification of what the paid search competitive landscape looks like this year compared to last.

Full article: https://searchengineland.com/holiday-paid-search-competit...

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Is holiday paid search more competitive in 2017...

searchengineland.com 08 Dec '17, 10am

Taking a look at Auction Insights reports from Google for a sample of large Merkle retail advertisers, we can get a sense ...

Is holiday paid search more competitive in 2017...

searchengineland.com 08 Dec '17, 4pm

Taking a look at Auction Insights reports from Google for a sample of large Merkle retail advertisers, we can get a sense ...

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