07 Dec '17, 3pm

Which PPC metrics matter? Lessons from half a million keywords

As obvious as this statement is, actually determining how different factors in your AdWords campaigns affect sales can be fairly difficult. To try to shed more light on the subject, we recently conducted a study on how different variables affect ad performance at Disruptive Advertising (my company). We pulled data from well over half a million keywords and measured return-on-investment against dozens of variables.

Full article: https://searchengineland.com/ppc-metrics-matter-lessons-h...

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