07 Dec '17, 3pm

25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin

25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin

Social channels are more heavily emphasizing automated bidding. Personally, I find the automated bidding in these networks to be superior to what I can do manually, and I see better results with it. It’s hard to put this in a “set it and forget it” type of place, but it’s honestly what’s best for the campaigns. I believe there’s potential for this to be true with search as well, though in my opinion, the algorithms have some advancing to do first. In Google, we’ve seen the rise of ad component creation rather than ad unit creation. In Smart Display Campaigns, as well as Universal App Campaigns, you simply provide components of an ad (headlines, descriptions, display URLs and images for Smart campaigns) that are rotated and optimized for you. Facebook also has a similar feature coming down the pike that’s being rolled out to select accounts.

Full article: https://www.searchenginejournal.com/ppc-trends/226737/

Tweets

25 Experts on the Big #PPC Trends You Need to Know in 2018

25 Experts on the Big #PPC Trends You Need to K...

searchenginejournal.com 09 Dec '17, 8pm

Social channels are more heavily emphasizing automated bidding. Personally, I find the automated bidding in these networks...

PPC agencies will play these 4 roles when autom...

searchengineland.com 05 Dec '17, 5pm

Earlier this year, I wrote about how artificial intelligence (AI) and machine learning are driving automation in PPC and t...

6 AdWords & Bing Ads Secrets Every #PPC Markete...

searchenginejournal.com 02 Dec '17, 2pm

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management . Well,...

You’ll be on first name terms with these bags in 2018: https://t.co/qwoXvC0xTX

You’ll be on first name terms with these bags i...

whowhatwear.co.uk 11 Dec '17, 8am

If you're in the market for a new handbag (or just want to spend the next five minutes looking at some beautiful accessori...

LPGA announces 2018 schedule. Here's what you need to know

LPGA announces 2018 schedule. Here's what you n...

golfdigest.com 13 Dec '17, 6pm

The LPGA announced its 2018 schedule on Wednesday, with a total of 34 events in 14 different countries. There are some not...

Google Page Layout Algorithm: What You Need to ...

searchenginejournal.com 09 Dec '17, 7pm

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Ther...

Healthy Food Trends for the New Year #care2

Healthy Food Trends for the New Year #care2

care2.com 02 Dec '17, 2am

You might not think of food as something that’s trendy, but food trends are totally a thing, and there are some delicious ...

Is Big Food's Lobbying Arm on the Brink of Exti...

ecowatch.com 05 Dec '17, 4pm

Is Big Food's Lobbying Arm on the Brink of Extinction? By Katherine Paul At the height of the GMO labeling battle, we not-...

Highsnobiety Editors Want These 5 Trends to Die Next Year

Highsnobiety Editors Want These 5 Trends to Die...

highsnobiety.com 14 Dec '17, 3pm

“It’s a naive oversimplification to say “reselling should stop,” since it’s an ingrained part of the sneaker ecosystem. No...

2018 is the year of purple?

hypebeast.com 07 Dec '17, 4pm

Since 2000, Pantone has been selecting a color of the year, summing up cultural touchstones in a single shade. For 2018, t...

Cloudera to help university train big data experts

digitimes.com 30 Nov '17, 4am

Cloudera to help university train big data experts Rebecca Kuo, Tainan; Adam Hwang, DIGITIMES [Thursday 30 November 2017] ...

47 Experts on the Top SEO Trends That Will Matter in 2018

47 Experts on the Top SEO Trends That Will Matt...

searchenginejournal.com 14 Dec '17, 4pm

Mobile-first indexing: Google announced it will be switching to mobile-first index in 2018. The best practice is to make a...

MT @SEEDSandCHIPS Three #Agriculture & #Food trends to watch in 2018

MT @SEEDSandCHIPS Three #Agriculture & #Food tr...

cleantech.com 28 Nov '17, 10pm

The agriculture & food sector has attracted an increasing number of venture investments since 2014, reaching the sector’s ...