07 Dec '17, 3pm

25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin

25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin

Social channels are more heavily emphasizing automated bidding. Personally, I find the automated bidding in these networks to be superior to what I can do manually, and I see better results with it. It’s hard to put this in a “set it and forget it” type of place, but it’s honestly what’s best for the campaigns. I believe there’s potential for this to be true with search as well, though in my opinion, the algorithms have some advancing to do first. In Google, we’ve seen the rise of ad component creation rather than ad unit creation. In Smart Display Campaigns, as well as Universal App Campaigns, you simply provide components of an ad (headlines, descriptions, display URLs and images for Smart campaigns) that are rotated and optimized for you. Facebook also has a similar feature coming down the pike that’s being rolled out to select accounts.

Full article: https://www.searchenginejournal.com/ppc-trends/226737/

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