07 Dec '17, 1pm

The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

For in-house SEOs, developing the right content was their most pressing obstacle (reported by 42% of respondents), while demonstrating ROI was again a key challenge, faced by close to two-fifths of in-house SEOs (37%). Agency SEOs were least likely to struggle with allocating the right resources, with only 18% reporting this as a top organizational challenge, while in-house SEOs struggled least with securing budget (21%) but were more likely to encounter challenges in allocating it (31%).

Full article: https://searchenginewatch.com/2017/12/07/the-highs-and-lo...

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