07 Dec '17, 2pm

5 Real Dangers of Chasing Google Algorithm Updates by @beanstalkim

You hear rumors on Facebook or Twitter that there’s been some type of Google update (let’s call it Barney) or notice some sudden movement in one of the queries you check obsessively and the first thing you do is start spot checking rankings while your tools are running ranking reports. Maybe you take a moment to rush to Search Console and see if there’s anything telling in your query data there. But darn it… the data isn’t fresh enough. So off to Moz or Algoroo or one of the other SERP monitors to see what they tell you prior to checking if Barry Schwartz has published anything about it yet . Yep, you know you do these things. And if I didn’t do them too I wouldn’t know the routine so well. And its trappings. There are serious dangers inherent in just these simple actions, not the least of which is what they represent. To make matters worse, Google is being less upfront ab...

Full article: https://www.searchenginejournal.com/chasing-google-algori...

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