29 Jan '13, 6am

Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before it is even launched. Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed. Advertisers who use the predictive tool can gain insights into the psychological, social and content triggers that affect the success of their video content and, more importantly, enable them to know the word of mouth potential of their video before they spend anything on media. The algorithm has been developed over six months at the Unruly Social Video Lab by a team of statisticians, who have mapped a variety of sources into one solution to predict social video success. Thes...

Full article: http://searchenginewatch.com/article/2239618/Unruly-Launc...

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