Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

Unruly Launches Tool to Predict ‘Shareability’ of Video Ads - Search

Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

Unruly Media today is launching an algorithmic tool that allows advertisers to predict the "shareability" of their social video advertising content before it is even launched. Unruly ShareRank allows advertisers to optimize their content marketing strategy by calculating the amount of earned media their videos are likely to attract across the social web and how much paid investment should be deployed. Advertisers who use the predictive tool can gain insights into the psychological, social and content triggers that affect the success of their video content and, more importantly, enable them to know the word of mouth potential of their video before they spend anything on media. The algorithm has been developed over six months at the Unruly Social Video Lab by a team of statisticians, who have mapped a variety of sources into one solution to predict social video success. Thes...

Full article: http://searchenginewatch.com/article/2239618/Unruly-Launc...

Tweets

@paolonieddu » 30 Jan '13, 6pm
I want to believe that this would work, but I mean really? [link]
@IbnuLazzuardi » 30 Jan '13, 4pm
RT @ChrisMakara: Unruly Launches Tool to Predict ‘Shareability’ of Video Ads - [link]
@dtodorova » 30 Jan '13, 10am
Unruly Launches Tool to Predict ‘Shareability’ of Video Ads - Search Engine Watch (#SEW) [link] @sewatch @dtodorova
@NZContentMkt » 29 Jan '13, 11pm
Unruly Launches Tool to Predict ‘Shareability’ of #Video Ads [link] via #newzsocial
@beacontec » 29 Jan '13, 8pm
@UnrulyMedia launches new ShareRank tool that helps predict the shareability of social video content... [link]
@StephenVail » 29 Jan '13, 6pm
Predicting the #sharability of #video #ads? [link]
@myvideoshorts » 29 Jan '13, 2pm
New tool promises to predict 'shareability' of your video | SEW | [link] #Socialmedia #business #marketing
@sbcncanada » 29 Jan '13, 2pm
RT @SkylightVisuals: Unruly Launches Tool to Predict ‘Shareability’ of Video Ads by @gregjarboe [link] via @sewatch
@jneill » 29 Jan '13, 1pm
I see what they did there: ...uses Media Engagement and Measurement Engine (MEME) @PeteFyfe @gregjarboe @sewatch [link]
@JimWatson9 » 29 Jan '13, 11am
RT @JavierArronis: Unruly Launches Tool to Predict ��Shareability�� of Video Ads [link]
@EricFontaine_ » 29 Jan '13, 10am
RT @particles: Congrats to our partner @unrulymedia “@sewatch: Unruly Launches Tool to Predict ‘Shareability’ of Video..[link] cc @comscore”
@particles » 29 Jan '13, 10am
Congrats to our partner @unrulymedia “@sewatch: Unruly Launches Tool to Predict ‘Shareability’ of Video..[link] cc @comscore”
@pau_mk » 29 Jan '13, 10am
RT @Kantar_Media: Unruly Launches Tool to Predict ‘Shareability’ of Video Ads : [link] via @sewatch
@winlocal » 29 Jan '13, 10am
#Videomarketing Unruly baut Tool zur Vorhersage der Viralität von Online Video Inhalten: [link]
@inboundunbound » 29 Jan '13, 10am
RT @sewatch: Unruly Launches Tool to Predict ‘Shareability’ of Video Ads [link] cc @comscore #viral
@sewatch » 29 Jan '13, 10am
Unruly Launches Tool to Predict ‘Shareability’ of Video Ads [link] cc @comscore
@josefholloway » 29 Jan '13, 9am
Interesting stuffj [link]
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@davidjmain » 29 Jan '13, 8am
Reading: Unruly Launches Tool to Predict ‘Shareability’ of Video Ads [link]
@GuyKedar » 29 Jan '13, 8am
Curious to see how this works - Unruly Launches Tool to Predict ‘Shareability’ of Video Ads [link] via @zite
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RT @sewatch @unrulymedia launches tool to predict ‘Shareability’ of Video Ads. [link] > More work for @hattonre??!
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Search News: Unruly Launches Tool to Predict 'Shareability' of Video Ads [link]
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Unruly Launches Tool to Predict Shareability of Video Ads (Searchenginewatch - 228 retweets) [link]
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@LauraChiriac » 29 Jan '13, 7am
Unruly Launches Tool to Predict ‘Shareability’ of Video Ads by @gregjarboe [link] via @sewatch
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