06 Dec '17, 8pm

Oracle DMP adds integration with Bing Ads custom audiences

Advertisers using Oracle DMP can now integrate their first-party data into Bing Ads to create custom audiences for targeting on the search engine, the companies announced Wednesday. The integration opens up additional targeting, bidding and messaging strategies that can be specific to what an advertiser knows about the audience being targeted. For example, messaging to users who have performed certain actions, or who are in certain income groupings, can be different from a run-of-the-mill ad that might go to a general remarketing audience. As these audiences may also represent more value, advertisers can also bid more aggressively on searches performed by users in these audience lists. Launched in pilot in June 2017, Bing Ads Custom Audiences function as a remarketing bucket, where advertisers can use their own data to create audience segments for ad targeting. Initially, ...

Full article: https://searchengineland.com/oracle-dmp-adds-integration-...

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