06 Dec '17, 2pm

How to Create Expert Content: Multi-Channel Fit by @alexmorozov

To make the most of every expert content piece you publish, you should design it in a way that fits most distribution channels. Organic search, newsletters, social posts – wherever you publish content, it should drive maximum conversions. This post will share some tips to ensure your content performs well across all channels. In my previous two posts, I discussed two pillars of a solid content strategy: Base the content strategy on customer demand, not on what you have to offer. Clearly separate responsibilities and don’t make people do alien work. The third pillar is that unless you’re at liberty to pump money into content, everything you create should be inherently multi-channel. At the very least, your expert article needs to be adapted for search engine optimization, social publishing, and email promotion. SEO for Expert Content Let’s start with SEO. We’ve already laid...

Full article: https://www.searchenginejournal.com/create-expert-content...

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