06 Dec '17, 6am

How the Google Hummingbird Update Changed Search by @beaupedraza

How the Google Hummingbird Update Changed Search by @beaupedraza

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Since the fall of 2013, Google Hummingbird has been leaving its imprint on search results for billions of queries and providing end users with another small step toward a more intimate, personal search engine results page. It’s easy to forget that the current days of micro-moments and having Google answer contextual questions are a massive change from the first 20 years of search, where specific keywords dictated the results rather than having the entire query be taken into consideration. To fully grasp the significance of the Hummingbird update, let’s cover what search was like before the release, what Hummingbird was designed to do, and why it truly changed our lives. What Search Was Like Before Hummingbird Back in the summer of 2013, the basics of SEO we...

Full article: https://www.searchenginejournal.com/google-algorithm-hist...

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