05 Dec '17, 1pm

The Busy Marketer's Guide to Storytelling & Digital Marketing

The Busy Marketer's Guide to Storytelling & Digital Marketing

We are all storytellers. Each action we take plays a part in telling a story. The email you sent yesterday following up with a prospect. The blog post you published an hour ago on Google’s latest trends. The hero image on your website’s homepage. I could go on. The truth is everything we say and do is like a single moment, each connecting to form the complete story from start to finish. For marketers, that’s telling your business’s story in a compelling way that generates new business. It’s also figuring out how to tell your story in a more engaging way than your competitors’. Take for example smartphones. An iPhone 8, Pixel 2 and Galaxy S7 all do the same exact thing. So why has Apple dominated the market for so long? Steve Jobs knew what story people wanted to hear and he knew how to tell it before anyone else did. From a digital marketing perspective, what does storytel...

Full article: https://www.searchenginepeople.com/blog/busy-marketers-gu...

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