05 Dec '17, 12pm

SEO for the CMO: How to Evaluate SEO Performance by @SERanking

SEO for the CMO: How to Evaluate SEO Performance by @SERanking

This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. Statistically, CMOs are spending 30 percent of their productive time on reviewing various data and reports. There are financial statements and budgeting, forecasting, and performance evaluations of different channels. One of the channels to evaluate is SEO. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO. However, despite the increasing use and permanent investment in this activity, SEO often remains a mystery for many marketing executives. We’ve reached out to our users and collected some pieces of advice on how to forecast, review, and measure search engine optimization efforts. So let’s take a look at what kind of tools and data to use to evaluate SEO performance. ...

Full article: https://www.searchenginejournal.com/seo-for-cmo-how-to-ev...

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