04 Dec '17, 12pm

Marketing in a distracted, digital world

Marketing in a distracted, digital world

Predictive analytics uses Big Data and machine learning to identify consumers with a high propensity to purchase, enabling marketers to target them at the right time and turn browsers into buyers. Artificial intelligence (AI) and machine learning can be used to analyze billions of clicks and differentiate between a browser and a buyer, even before the consumer makes their intentions known. AI-driven marketing tools can automate responses based on predicted intent, so if it looks like a consumer is likely to buy, marketers can present an offer or invite them to chat with a live agent trained to close the deal. If it looks like a shopper is going to abandon their cart, additional content or customized options can be delivered to prompt them to complete the purchase.

Full article: https://searchengineland.com/marketing-distracted-digital...

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