03 Dec '17, 7pm

How to Make Existing Web Pages Searcher-Intent Focused #SEO #keywordresearch

How to Make Existing Web Pages Searcher-Intent Focused Posted on October 2, 2017 by Stoney G deGeyter Part of the job of every SEO is the process of merging keywords into content. That can be done using existing content or creating new content for the main site or the blog. But when it comes to URLs with more staying power, there is no question that optimizing existing pages gives you more bang for your buck. Not only do existing pages tend to be more evergreen, they also start with more authority than new pages. New pages and/or blog posts are more prone to being knocked out of search results by similar but more recent content. Yet, there is more to successful optimization than just finding “relevant” pages with the most authority. You have to optimize pages that match the intent of the keywords being searched. What’s the intent of this page? That’s the question that must...

Full article: https://www.polepositionmarketing.com/emp/make-existing-p...

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