28 Jan '13, 3pm

Why Enterprises Cannot Ignore Deep Link Building

Why Enterprises Cannot Ignore Deep Link Building

Many enterprise websites, particularly those associated with good brands, obtain lots of links to their home page without any focused link building effort. In some sense, you could say that they get these links “for free”. Since this is the case, do these sites really need to have a dedicated link building effort in place? I thought you would never ask … Algorithm Update Regularity Increasing I have been known to say that 2011 and 2012 marked a major transition in Google’s spam fighting capabilities and mindset. Panda, Penguin, EMD, DMCA/Pirate, & Page Layout / Top Heavy Ads all had one thing in common; Google used offline analysis to identify potential ranking adjustments and then fed these results into the main algorithm. This is why those updates happen periodically, causing Danny Sullivan to tell us that The Google Dance is Back . In my view, these few algorithms repre...

Full article: http://searchengineland.com/why-enterprises-cannot-ignore...

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