28 Jan '13, 3pm

Google Promoting AdWords Express In Google+ As Way “To Get More Followers”

Google Promoting AdWords Express In Google+ As Way “To Get More Followers”

This weekend DejanSEO noted Google may have stepped up its promotion of its simplified SEM offering for small businesses, AdWords Express , in Google+ as a way to “get more followers.” AdWords Express has now been around officially since July 2011 . However it has seen a number of changes and refinements. Google initially rolled out this particular pitch in December, as we covered on our sister site Marketing Land:Is Google Using AdWords Express Budgets To Promote Google+? But now, small ads or promotions are appearing in Google+ pages: Google is apparently trying to cross-promote AdWords Express and Google+. The company is suggesting Local Google+ pages as AdWords Express landing-page substitutes for SMB websites. Mike Blumenthal captures some of the improvements in a blog post this morning. He said they include a new targeting radius (up to 40 miles), better self-service...

Full article: http://searchengineland.com/google-promoting-adwords-expr...

Tweets

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