03 Dec '17, 7am

How about them #marketing silos, though?

Connect Technology and Workflows: Companies need to make it easy for cross-functional teams to work together. By connecting current marketing technology systems, brands can ensure a more seamless connection across teams and, as a result, a more seamless journey for the customer. Also, brands should repair communication breakdowns and streamline interactions across departments by implementing workflow processes around content. This enables all teams involved to be more efficient and agile, and gives them the ability to deliver spot-on content at a moment’s notice. Think Channel Agnostic: Gartner came up with a concept called the atomic content strategy, which promotes creating and customizing small content elements, like copy and imagery, that can be dynamically assembled to create larger marketing assets. Adopting this kind of approach can help improve end-to-end content w...

Full article: https://www.searchenginejournal.com/build-top-content-mar...

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