A Blueprint Action Plan To Really Start Using Analytics
Here's a scenario. If you are spending time and resources guest posting, wouldn't it be helpful to determine the quality of those visitors? Which sites should you spend more time guest posting for? For example, a post on site 1 may generate visitors that view more pages, stay on the site longer, and perhaps perform a call to action. You'd be surprised at what the data reveals. There may be a super popular industry site that you thought was highly worthwhile, but when you look at the bounce rate, you realize they don't stick around. Instead you can focus on smaller, niche sites that can deliver visitors who will eventually become fans.