02 Dec '17, 1am

Four brand-building activities that lay the foundation for SEO

At Google’s inception, one innovation differentiated it as a search engine: It used information gained from off-site sources to inform its estimation of the relevance, importance and quality of pages in its index. Originally, this source of off-site information was the network of links found by crawling the web. Nearly two decades later, in 2017, with countless other rich data sources at its disposal, Google uses a more diverse and sophisticated set of data to determine just how big a deal you really are in the marketplace. In my experience over the past 10 years working in SEO, Google has always been pretty good at making this determination, and the signals have become harder and harder to fake over time. At this point, the most efficient and sustainable path to making your company look like it is a significant player in the marketplace is to become a significant player i...

Full article: https://searchengineland.com/four-brand-building-activiti...

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Joe Goers is a digital marketing professional with a direct focus on both local and national SEO. He has worked with sever...

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Joe Goers is a digital marketing professional with a direct focus on both local and national SEO. He has worked with sever...

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Joe Goers is a digital marketing professional with a direct focus on both local and national SEO. He has worked with sever...

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Joe Goers is a digital marketing professional with a direct focus on both local and national SEO. He has worked with sever...