01 Dec '17, 2pm

Mobile Design Kills Conversions: Here's What to Do About It

Mobile Design Kills Conversions: Here's What to Do About It

Mobile traffic has increased steadily for the past several years, overtaking desktop traffic for the first time late last year , so it’s no wonder why webmasters have scrambled to make their websites more appealing to mobile visitors. In line with the trend, Google has made it a requirement that all websites be more “mobile friendly,” ensuring that all your content loads easily and visibly on mobile devices ; search optimizers know that if your site isn’t responsive, or at least compatible with mobile devices, you’re not going to have a good chance of ranking in search engines. On top of that, users will likely have a worse experience with your site overall, giving them a neutral to negative impression of your brand. But mobile designs aren’t a completely “good” thing—in fact, there are some negative consequences that many webmasters are willfully overlooking. Mobile Desig...

Full article: https://www.searchenginepeople.com/blog/mobile-design-kil...

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