28 Nov '17, 12pm

How to amplify your content marketing with influencer-driven writing contests

How to amplify your content marketing with influencer-driven writing contests

Focus all entries around your brand: Invite your current customers to submit content that talks about your product. How are they using it? Which problem did it solve? This way you’ll enrich your blog with a variety of user-generated content that will bring many more users who will be encouraged to give it a try too. Of course, that will engage your userbase but it will limit your contest entries to your current customers. Focus all entries around your general niche. This can be timed out to upcoming holidays (e.g. “Submit your Christmas recipes”, etc.) In order to keep the topics relevant to what your product does, you may want to come with a set list of topics which is where keyword research comes into play.

Full article: https://searchenginewatch.com/2017/11/28/how-to-amplify-y...

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