28 Nov '17, 1pm

How to Generate More Website Leads with Analytics

Analytics is one of the most valuable tools in your digital marketing arsenal. If you’re not using data to inform your decisions, you can’t know if those decisions are in the best interest of your business. By analyzing the conversion rates of landing pages, traffic sources, and funnel steps, you can immediately identify huge opportunities to increase your website leads. The goal is to identify what’s working and build upon that success. We also want to identify what isn’t working so we can avoid those marketing budget sinkholes where your money seems to disappear. If you implement the following tactics and strategies in your marketing endeavors, you will see results. Creating Goals in Google Analytics Before you can analyze anything, you must have some lead data to work with, which means you need to establish goals. If you don’t set these goals in the beginning, there won...

Full article: http://www.verticalmeasures.com/measurement-reporting/how...

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