28 Nov '17, 1pm

Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler

Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation. What Is a Social Advocacy Program? A social advocacy program is a strategic way for a company to grow and talk to the marketplace by making top executives and other future leaders at your company into social media spokespeople. For companies that do it well, through excellent social customer care, their customers and clients become their best social advocates – the dream of any company social media marketer. For B2B companies who have always relied upon sales relationships to capture market share, such programs help to drive word of mouth social leads and social brand visibility. B2C brands and...

Full article: https://www.searchenginejournal.com/social-advocacy-why-y...

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