28 Nov '17, 12pm

Google Often Tests Longer Search Results Snippets

Google Often Tests Longer Search Results Snippets

Over the past few days or so, since around Thanksgiving time, I've been getting emails, tweets, etc from people telling me they are seeing Google showing longer snippets from the typical two line search results snippet. Truth is, Google has been messing around with snippet length for over a decade - they are constantly playing with these things. So these users are (a) in a test group or (b) seeing a dynamic search snippet that is longer because Google feels the snippet should be longer for that query. Or maybe it is both or maybe it is a bug? Either way, longer snippets is something Google does all the time. It seems maybe Google has dialed up the test on this and is showing more longer snippets. But I do not have data to prove that outside of the spike of folks telling me they are now seeing way longer snippets. John Mueller of Google replied to these questions on Twitter...

Full article: https://www.seroundtable.com/google-tests-long-snippets-2...

Tweets

SearchCap: Google Finance redesign, dynamic sea...

searchengineland.com 28 Nov '17, 9pm

Google launches new Google Finance features in search and drops the portfolio feature Nov 28, 2017 by Barry Schwartz Check...

Google Tests Research Search Carousel

Google Tests Research Search Carousel

seroundtable.com 28 Nov '17, 12pm

Google seems to be testing a new search feature that shows a "research" search carousel box in the search results for cont...

Google To Review Obscure Search Results Showing More Ads Than Organic Results

Google To Review Obscure Search Results Showing...

seroundtable.com 29 Nov '17, 1pm

For years Google has sometimes, for very obscure and restrictive queries, has potentially shown more AdWords ads than orga...

Google Trends now shows data for YouTube search...

searchengineland.com 28 Nov '17, 2pm

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can f...

Google: Featured Snippets Are Not Losing Their Appeal

Google: Featured Snippets Are Not Losing Their ...

seroundtable.com 28 Nov '17, 1pm

We recently reported about the changes in the featured snippets being shown in Google. Yesterday, Pete Meyers from Moz pos...

#Google

searchengineland.com 01 Dec '17, 8pm

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. ...

Google Updates Search Results With New Labels for PDFs and PPTs by @MattGSouthern

Google Updates Search Results With New Labels f...

searchenginejournal.com 27 Nov '17, 4pm

Google has implemented a subtle, new change to search results across mobile and desktop. When PowerPoint presentations (PP...

Google officially increases length of snippets ...

searchengineland.com 01 Dec '17, 9pm

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. ...

Google officially increases length of snippets ...

searchengineland.com 01 Dec '17, 10pm

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. ...

Daily Search Forum Recap: November 28, 2017

seroundtable.com 28 Nov '17, 9pm

Google Will Penalize Your Site For Using Event Markup Incorrectly Google has had enough of people using the event markup i...

Google officially increases length of snippets ...

searchengineland.com 02 Dec '17, 1am

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. ...

Google officially increases length of snippets ...

searchengineland.com 01 Dec '17, 11pm

Some webmasters and SEOs may consider updating their meta descriptions, but I don’t believe Google would recommend doing s...

The changing SERP: Understanding and adapting to dynamic search results

The changing SERP: Understanding and adapting t...

searchengineland.com 28 Nov '17, 4pm

The shift from the classic “10 blue links” SERP of the old days to the more dynamic and visually appealing SERPs of today ...