27 Nov '17, 2pm

A Brief History of Google Updates and How They’ve Affected Local https://t.co/AsUoh5zkCI

The update provides more relevant and accurate local search results through improved traditional web ranking signals, in addition to local ranking signals like distance and proximity. Initially, it negatively or positively affected certain industries depending on the types of organic search results. The update places Yelp-specific queries ahead of Google reviews. It also gives improved visibility for directories and its listings, such as UrbanSpoon, OpenTable, and TripAdvisor. Finally, the search algorithm will return better results for queries that use the formal and informal names for local areas.

Full article: http://www.seerinteractive.com/blog/google-updates-affect...

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