26 Nov '17, 11am

How to Find Quick Win Opportunities in Google Analytics

This is another excerpt from an upcoming e-book on finding actionable, cross-channel opportunities in your data. We use Google Analytics (GA) for this, but you can use any platform. I’ve said it before, I’ll say it again: The tool you use isn’t as important as the discipline of combing through data regularly and finding something you can move on. When you think about big data and data science in general, you imagine a team of Python and R geeks in a room with a data warehouse, several instances of Tableau, and a mandate from the C-Suite to find the next huge thing that’ll make the company millions. But when you’re a marketing manager at a startup, you might be missing “one or two” of those analytics luxuries. Yet you’re still tasked with pulling money-making ideas out of that sea of early customer and prospect data. This is just one example that’ll help you scale down data...

Full article: https://www.portent.com/blog/analytics/find-quick-win-opp...

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