26 Nov '17, 2am

3 Powerful B2B Influencer Marketing Strategies for 2017 (with Examples)

3 Powerful B2B Influencer Marketing Strategies for 2017 (with Examples)

When most people think about what influencer marketing includes they tend to think of B2C tactics: “product reviews,” “endorsements,” “sponsored social posts” and other paid promotion approaches. While, those are all tactics in the influencer marketing suite, influencer marketing doesn’t stop at B2C industries. Choosing the right B2B service or product provider can be tough, and there might be many touchpoints necessary before deciding; including consideration of influencer opinions. In fact, according to a study by Twitter & Annalect , 49% of people say they rely on recommendations from influencers when making purchase decisions.

Full article: http://www.buzzstream.com/blog/3-b2b-influencer-marketing...

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