26 Jan '13, 11pm

4 Principles Of Conversion Content Marketing via @sengineland

4 Principles Of Conversion Content Marketing via @sengineland

Content marketing, in the words of Chris Brogan, can really “shake the tree .” Thriving at the intersection of SEO and social media, content marketing has become central to digital marketing strategy. Its objective is simple: create genuinely useful or entertaining content for many specific niches of your target audience—not to overtly promote your business, but to build rapport and brand equity—and give it away for free. Content marketing influences prospective customers with authority, liking and reciprocity (in the terms of Robert Cialdini ). It educates them about new ideas and opportunities that will nudge them toward your funnel. But generally, it doesn’t attempt to convert people immediately, instead sowing seeds to be harvested later. In contrast, landing page optimization has traditionally focused on a much shorter time horizon, aiming to convert people right away...

Full article: http://searchengineland.com/4-principles-of-conversion-co...

Tweets

New to internet marketing

blackhatworld.com 27 Jan '13, 7pm

This thread has thousands if not hundreds of thousands of useful sections and comments that can help you succeed. There ar...

Creating Conversion Out of Content

Creating Conversion Out of Content

seomoz.org 24 Jan '13, 5pm

In a recent post on the Ascent Internet blog, I laid out the case for compelling Web content from a marketing standpoint. ...

What to Consider when Marketing Your Business O...

theginlady.com 26 Jan '13, 8am

Marketing Your Business Offline On November 30, 2012 As part of your marketing plan, there is no doubt that you have estab...

How to tell my tenant off - Page 4

forums.condosingapore.com 31 Jan '13, 4pm

Quote: Originally Posted by zeamybro I think the nicest landlord i ever seen is East-Lover sis... She bought her tenant pi...

Salvaging and Improving Thin Content

Salvaging and Improving Thin Content

seop.com 27 Jan '13, 8pm

Salvaging and Improving Thin Content January 18, 2013 by SEOP Blog Team Image by psd Despite the seemingly negative impact...

You have 4 weeks to get your applications in fo...

baesystems.com 04 Feb '13, 3pm

This page uses JavaScript and requires a JavaScript enabled browser.Your browser is not JavaScript enabled.

25 Questions To Ask When Executing B2B Content Marketing Campaigns

25 Questions To Ask When Executing B2B Content ...

searchengineland.com 23 Jan '13, 5pm

Target Audience: Do we understand and have we identified the specific target audiences we’re trying to reach (such as exec...

If you missed it --> 9 ways to build client trust with your marketing reports:

If you missed it --> 9 ways to build client tru...

raventools.com 27 Jan '13, 8pm

Courtney Seiter January 23, 2013 0 comments Tweet Marketing 9 ways to build client trust with your marketing reports Have ...

4 Bitcoin-Newbies: What I have learned about BT...

reddit.com 27 Jan '13, 9am

It has not been profitable yet. I build machines out of habit, but normally stick with nVidia. I started switching over to...

The New SEO: Search Marketing Integration by @ibradmiller via @sewatch

The New SEO: Search Marketing Integration by @i...

searchenginewatch.com 30 Jan '13, 2pm

Every year, somebody proclaims that SEO is dead simply because Google has made some changes to its algorithm. But don’t wo...

Creating Awesome Content for Your Brand

searchenginejournal.com 31 Jan '13, 2pm

I like to think of an article as a line. Readers follow it along, absorbing the information, until they get to the end of ...

How to Get Your Boss to Care About Content Marketing

How to Get Your Boss to Care About Content Mark...

seomoz.org 07 Feb '13, 10am

In addition to the internal flywheel, content following a strategic plan can also market itself over time, eliminating the...

Why You Need To Treat Your Social Media Strategy Like Your Content Strategy

Why You Need To Treat Your Social Media Strateg...

searchengineland.com 29 Jan '13, 6pm

In a typical organization, the social media tweets away in one department while content writers toil away in another. The ...

5 steps on how to increase your referral market...

sg.news.yahoo.com 27 Jan '13, 4am

Elton Kuah, marketing director for Enrich Social Media, shares key steps on how to make referral marketing effective on so...

5 steps on how to increase your referral marketing effectively on social media - e27

5 steps on how to increase your referral market...

e27.sg 27 Jan '13, 4am

Elton is the marketing director for Enrich Social Media, an online advertising company specializing in internet marketing ...