23 Nov '17, 10am

A search marketer's guide to using paid social media

However, taking a quick step back, if this content is aligned to your conversion funnel then surely getting in front of as many eyes as possible (via other channels) should therefore still have a significant benefit. SEO teams can utilize social media advertising platforms to push this content to users that fall within their buyer persona profiles which should ultimately produce conversions (it may require a few more touch points, but you get the point).

Full article: https://searchenginewatch.com/2017/11/15/a-search-markete...

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