22 Nov '17, 6am

Google Freshness Algorithm: Everything You Need to Know by @LWilson1980

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Google’s Freshness, or “fresher results”, update – as the name suggests – was a significant ranking algorithm change, building on the Caffeine update , which rolled out in June 2010. When Google announced an algorithm change on November 3, 2011, impacting ~35 percent of total searches (6-10 percent of search results to a noticeable degree), focusing on providing the user with ‘fresher, more recent search results ‘, the SEO industry and content marketers alike stood up and took notice. Where Does the Name Come From? The freshness or ‘fresher results’ name for this algorithm update is directly taken from the official Google Inside Search blog announcement. Why Was the Freshness Update Launched? It is predicted that more data will be created in 2017 than the p...

Full article: https://www.searchenginejournal.com/google-algorithm-hist...

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