20 Nov '17, 5pm

SEO

SEO

Are you creating content for the sole purpose of building links? While it’s not the wrong goal, you might be missing out on a lot of opportunities if that’s your only focus. There’s so much more to content marketing than just getting links. If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture. In order to get organic search rankings, earn links, generate traffic, and achieve SEO success, you first have to be able to produce high-quality and relevant content that matters to your audience. Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content. Baker will present an in-depth overview of how he’s grown his agency’s content marketing services be...

Full article: https://www.searchenginejournal.com/content-marketing-eve...

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