20 Nov '17, 12pm

Smart shopping season checklists: Mobile and desktop, content and SEO

Create content that meets your customers’ needs at various points in their journey Develop SMART content and engage audiences with plenty of content about upcoming deals and specials, holiday wish list must-haves and similar content published on your website or blog Ensure that your mobile configuration is correct Add images, icons, buttons and specific (seasonal offerings) calls-to-action as part of the experience Set up your mobile analytics so it reports key metrics separately from desktop data Maintain rank for your high value keywords by creating helpful, consultative evergreen content Double-check your SEO strategy to make sure your content is optimized for organic discovery. Start with these 5 aspects of technical SEO you can’t neglect Ensure that optimize desktop, mobile and tablet strategies and connect them along the buyers journey – from discover and engagement ...

Full article: https://searchenginewatch.com/2017/11/20/smart-shopping-s...

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