20 Nov '17, 12pm

15 Leading #SEO Trends for 2018

15 Leading #SEO Trends for 2018

Optimize your page titles and descriptions. Don’t make them so long that they get cut off when displayed in SERPs (and with WebCEO’s On-Site Issues Overview tool , you’ll always know when that happens). Have keywords in them, but also consider using power words that invoke emotion (e.g. “amazing”, “best”, “proven”) and promise quick solutions (“fast delivery”, “24/7″, “now”). Optimize the URLs. A string of random letters and numbers at the end of a URL looks messy. On the other hand, a readable URL, which describes what the page is about, is much more likely to catch the users’ attention and earn their trust in your content. Use numbered lists in your content, as well as numbers in titles. A research by Conductor found that numbers increase CTR by 36%; clearly, users see something in them. Magic numbers work because people believe. Use schema markup on your site. Extra HTM...

Full article: https://www.webceo.com/blog/15-leading-seo-trends-2018/

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