17 Nov '17, 6pm

The Benefits of Using Google Analytics 360 vs Google Analytics

The Benefits of Using Google Analytics 360 vs Google Analytics

With Google Analytics 360, DBM conversion and delivery data are accessible in the interface. This includes metrics such as View-through and Click-through conversions, as well ads specs and where ads were served. This means your company can now view not only click, but impression data from your display ads within the interface, and weight both interactions as touch points in the path to purchase or conversion on your website. So Doubleclick digital marketing platforms allow your data to be further used for audience creation and targeting. DCM (previously DoubleClick for Advertisers) is also where DoubleClick display campaigns are managed.

Full article: http://www.seerinteractive.com/blog/google-analytics-360-...

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