16 Nov '17, 2pm

5 Ways SEO for Bing is Different from Google SEO

Bing might be your business’s biggest untapped opportunity if you, like so many others, forgot that there are search engines other than Google. Bing and Yahoo (which has been powered by Bing since 2010) together dominate 33.6 percent of the desktop search engine market share in the U.S. In certain industries, that number’s even higher: Bing and Yahoo process almost 80 percent of all searches related to education, automotive, and telecommunications, for example. And, most importantly, many marketers have noted that Bing traffic converts better than Google traffic — which might have something to do with Bing’s average demographic being more mature and arguably having more money to spend. The good news is that if you’ve already invested in Google SEO, then you’re just a hop, skip, and a jump away from seeing tangible results on other search engines as well. That’s because Bin...

Full article: https://www.searchenginejournal.com/seo-bing-vs-google/22...

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