25 Jan '13, 10am

How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday

We all know that content needs to be unique to rank highly in the SERPs, but how "unique" are we talking? From a content creation perspective, it's imperative to know what duplicate content really means and to understand the implications it can have on SEO. In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content. Video Transcription "Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday. This week I want to take some time to talk about content duplication and content uniqueness, which is very important from an SEO perspective. It can also be important from a content marketing perspective. For SEO purposes, search engines like to filter out what they view as duplicative content, things that are exactly the same. They never want to show you a set of results where result two, th...

Full article: http://www.seomoz.org/blog/how-unique-does-content-need-t...

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