How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday

seomoz.org 25 Jan '13, 10am

How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday

We all know that content needs to be unique to rank highly in the SERPs, but how "unique" are we talking? From a content creation perspective, it's imperative to know what duplicate content really means and to understand the implications it can have on SEO. In this week's Whiteboard Friday, Rand discusses what makes content unique in the eyes of the crawlers, and the bane of duplicate content. Video Transcription "Howdy SEOmoz fans, and welcome to another edition of Whiteboard Friday. This week I want to take some time to talk about content duplication and content uniqueness, which is very important from an SEO perspective. It can also be important from a content marketing perspective. For SEO purposes, search engines like to filter out what they view as duplicative content, things that are exactly the same. They never want to show you a set of results where result two, th...

Full article: http://www.seomoz.org/blog/how-unique-does-content-need-t...

Tweets

@purplexjade » 20 Feb '13, 9am
We see many companies guilty of using duplicate content on their sites. Here's a video from @SEOmoz on the subject: [link]
@iancreek » 15 Feb '13, 12pm
RT @RokkMedia: Useful video - How unique does content need to be to perform well in search engines? [link]
@marvinliao » 15 Feb '13, 10am
RT @ContentVerve: How Unique Does Content Need to Be to Perform Well in Search Engines? [link]
@seopixie » 15 Feb '13, 9am
re-writing does not work you need unique value: avoiding #content duplication by Rand Fishkin [link] via @SEOmoz
@dream_factory » 11 Feb '13, 6pm
Everyone's talking about the Grammy's, but unique content and rankings are music to our ears. Learn more here. [link]
@evergreen_uk » 10 Feb '13, 12pm
How unique does content need to be to perform well in search engines?. See [link] Web design news
@AaronFriedman » 08 Feb '13, 7pm
Solid WBF --> How Unique Does Content Need to Be to Perform Well in Search Engines [link]
@Ghostlancers » 08 Feb '13, 10am
Good read - How unique does content need to be [link] #blogging #contentmarketing #socialmedia
@icentrics » 05 Feb '13, 5pm
Great video about search engine ranking and unique content/unique value of your content. [link]
@viv_carter » 05 Feb '13, 4pm
Great #whiteboardfriday by Rand on Content that adds value [link]
@go2girls » 04 Feb '13, 4pm
That age old discussion... How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard... [link]
@SpunkeBusiness » 04 Feb '13, 6am
RT @brandtastic: How unique does your content need to be to perform well in search engines? - [link]
@PiknKlik » 03 Feb '13, 2am
RT @Motive8Media: Valuable content is key to the success in search engines: [link]
@Motive8Media » 03 Feb '13, 2am
Valuable content is key to the success in search engines: [link]
@seotweetz » 02 Feb '13, 4am
RT @belizeadventure: How Unique Does Content Need to Be to Perform Well in Search Engines? [link] via @SEOmoz #SEO
@ewong_20042000 » 02 Feb '13, 4am
RT @brandpreneur: How Unique Does Content Need to Be to Perform Well in Search Engines? Here: [link]
@seotweetz » 01 Feb '13, 8pm
RT @ledgerwoodl: Good info! “@Shama: Great piece on SEO and what constitutes duplicate content vs. unique value: [link] #SEO #Content”
@plewsgd » 01 Feb '13, 6pm
Useful: @NickRink How Unique Does Content Need to Be to Perform Well in Search Engines?Whiteboard Friday | SEOmoz [link]
@StomerijWaskuip » 01 Feb '13, 8am
RT @nowonline: Hoe uniek moet #content zijn om te scoren in zoekmachines? [link] #goedevraag #SEO
@nowonline » 01 Feb '13, 8am
Hoe uniek moet #content zijn om te scoren in zoekmachines? [link] #goedevraag #SEO
@LittleRed_23 » 31 Jan '13, 5pm
Great advice from @randfish re: the changing face of how Google will identify duplicate content [link] #search #Google #SEO
@JFloydSEO » 31 Jan '13, 5pm
How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday | SEOmoz - Mozilla Firefox [link]
@joeelvin » 31 Jan '13, 4pm
Interesting. @Seomoz says that Google will soon check for duplicate content using the overall topic instead of words [link]
@AdvanceSearch » 31 Jan '13, 2pm
RT @johnhdenny: How Unique Does Content Need to Be to Perform Well in Search Engines? by @randfish [link]
@ukwebdesign » 31 Jan '13, 12pm
Ever worry about how unique your content needs to be to perform well in search engines? Well, isn't that a coincidence. [link]
@alexwebmaster1 » 30 Jan '13, 11pm
Great tips to #optimize #SEOcontent to rank well in #search engines Whiteboard Friday-SEOmoz [link]
@simonvart » 30 Jan '13, 9pm
Interesting explainations ► How Unique Does Content Need to Be to Perform Well in Search Engines? - SEOmoz [link]
@Iron_Point » 30 Jan '13, 6pm
RT @adpearance: How different does something have to be considered unique in Google's eyes? Get answers to your content questions... [link]
@FuzzOneMedia » 30 Jan '13, 5pm
VIDEO: How Unique Does Content Need to Be to Perform Well in Search Engines? [link] <Hint, requires a lot of effort
@croviedo » 30 Jan '13, 2pm
@gaby_araujor Ok le dejo uno de los que le gustan. Duración 10min. #DuplicatedContent [link]
@DerSamuels » 30 Jan '13, 1pm
RT @GeoffAlexander1: How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday☛[link]
@jonoalderson » 30 Jan '13, 11am
RT @blueclaw: How Unique Does Content Need to Be to Perform Well in Search Engines? <- Nice Whiteboard Friday from @SEOmoz [link]
@Peterlbarbe » 30 Jan '13, 9am
RT @LathwellAssoc: How unique does content need to be to perform well in search engines? [link] c/o @SEOmoz
@LathwellAssoc » 30 Jan '13, 9am
How unique does content need to be to perform well in search engines? [link] c/o @SEOmoz
@aprilamos » 30 Jan '13, 4am
RT @Shama: Great piece on SEO and what constitutes duplicate content vs. unique value: [link] #SEO #Content
@Shama » 30 Jan '13, 4am
Great piece on SEO and what constitutes duplicate content vs. unique value: [link] #SEO #Content
@Thehostingnews » 29 Jan '13, 11pm
Great insight from Rand at SEOMoz about unique content - [link] Via [link]
@Incubatecom » 29 Jan '13, 10pm
Everyone knows you need unique content in order to rank on @Google. But just how unique does it need to be? [link]
@seotweetz » 29 Jan '13, 9pm
RT @Winbrook: How Unique Does Content Need to Be to Perform Well in Search Engines? - via @SEOmoz [link] #contentmarketing #SEO
@seotweetz » 29 Jan '13, 9pm
RT @a1e9: How Unique Content Needs to Be to Perform Well in Search Engines? - Whiteboard Friday | SEOmoz [link] via @SEOmoz #SEO
@NobleSamurai » 29 Jan '13, 8pm
Last week's #whiteboardfriday was, per usual, really interesting. A look at how unique content needs to be to rank: [link]
@BrieIrene » 29 Jan '13, 8pm
Worries over duplicative content keeping you up at night? [link] via @SEOmoz
@seotweetz » 29 Jan '13, 7pm
RT @AyeshaAmbreen: How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday | SEOmoz [link] via @SEOmoz #SEO
@pixeldreher » 29 Jan '13, 6pm
Wie unique muss Content eigentlich sein? @randfish klärt auf: [link] #seo #content
@mackfogelson » 29 Jan '13, 5pm
The importance of unique value in your content from @randfish on @seomoz #wbfriday: [link]
@adpearance » 29 Jan '13, 4pm
How different does something have to be considered unique in Google's eyes? Get answers to your content questions... [link]
@search_pro » 29 Jan '13, 4pm
We loved this #whiteboardfriday from @SEOmoz "How unique does content need to be to perform well in search engines?" [link]
@leenacia » 29 Jan '13, 1pm
One of the many reasons content is the most important part of your site: How Unique Content Performs in Search Engines [link]
@BrucerulesS » 29 Jan '13, 11am
RT @kushalsanghvi: How Unique Does Content Need to Be to Perform Well in Search Engines? - [link] #SEO #SEM
@azarchick » 29 Jan '13, 10am
How Unique Does Content Need to Be to Perform Well in Search Engines? - Whiteboard Friday | SEOmoz [link] с помощью @SEOmoz