15 Nov '17, 9am

4 Reasons You Must Conduct A Content Gap Analysis via @sejournal

Have you ever tried to bake cookies without a recipe? Perhaps you miss the baking soda, and your cookies don’t rise. One time when I was a kid I actually even mixed up the salt and the sugar. Let’s just say the cookies didn’t turn out well. A recipe website would not last long if they only provided you with half the ingredient list or left out key steps along the way. Their users would have to go somewhere else to fill in the gaps, and you can bet they wouldn’t be coming back. The truth is, your content strategy is no different than a chocolate chip cookie recipe. The more comprehensively you answer the questions that your customers have throughout the purchase process, the better chance you have at ensuring they stick around and end up buying from you over a competitor. What is a Content Gap Analysis? A content gap analysis is as simple and simultaneously complicated as i...

Full article: https://www.searchenginejournal.com/content-gap-analysis/...

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